E-Commerce Performance Marketing Manager (Remote)

As the E-Commerce Performance Marketing Specialist at Pandora Finance, you will be responsible for creating and executing comprehensive marketing strategies to promote Aconomy, our flagship product, and attract a wide range of users. Your expertise in various marketing aspects and understanding of protocols will be crucial in generating leads, converting prospects into customers, and driving growth for our platform.

Key Responsibilities:

1. E-Commerce Strategy: Develop and implement effective e-commerce marketing strategies to promote Aconomy and increase its visibility within the target market.
2. Lead Generation: Design and execute lead generation campaigns to attract potential users and investors to the Aconomy platform. Employ data-driven tactics to identify and reach out to potential customers.
3. Performance Marketing: Utilize various performance marketing channels such as search engine marketing (SEM), social media advertising, display advertising, and email marketing to boost the presence of Aconomy and drive user acquisition.
4. Analytics and Optimization: Monitor and analyze the performance of marketing campaigns using relevant metrics and KPIs. Continuously optimize marketing efforts to maximize ROI and increase conversion rates.
5. User Segmentation: Conduct market research and user segmentation to identify target audiences and tailor marketing strategies to specific user groups.
6. Collaboration: Work closely with cross-functional teams, including product development, design, and content, to align marketing initiatives with overall business objectives.
7. Budget Management: Manage marketing budgets effectively, ensuring cost-efficient utilization and allocation of resources to achieve marketing goals.
8. Stay Updated: Stay up-to-date with the latest trends and innovations in e-commerce, blockchain marketing, and web3 protocols to identify new opportunities and ensure a competitive advantage.

Qualifications and Skills:

1. Bachelor's degree in Marketing, Business, or a related field.
2. 3+ years proven experience in e-commerce marketing, preferably within the blockchain or web3 space.
3.  Basic understanding of blockchain technology, protocols, and decentralized finance (DeFi) concepts.
4. Demonstrated track record in lead generation, user acquisition, and performance marketing.
5. Proficiency in utilizing marketing tools and analytics platforms to track, measure, and optimize marketing campaigns.
6. Excellent analytical and problem-solving skills, with the ability to make data-driven decisions.
7. Strong communication and collaboration skills to work effectively with internal teams and external partners.
8. Innovative mindset with a passion for staying ahead of industry trends and exploring new marketing opportunities.

Join us at Pandora Finance, where you can be at the forefront of the blockchain revolution and play a key role in bringing real-world assets on-chain through our groundbreaking product, Aconomy. If you are a results-driven E-Commerce Performance Marketing Specialist with a passion for web3 and blockchain technology, we want to hear from you!