Role Overview: As the Business Analyst and CRM Specialist at Pandora Finance, you will play a pivotal role in guiding the selection and implementation of a robust Customer Relationship Management (CRM) tool, while also driving critical business data analysis and insights. Your expertise will be instrumental in enhancing customer engagement, optimizing operational processes, and enabling data-driven decision-making.
Key Responsibilities:
- CRM Strategy and Implementation:
- Collaborate with cross-functional teams to understand business requirements and objectives for the CRM system.
- Evaluate and recommend suitable CRM tools that align with Aconomy's needs and growth plans.
- Lead the implementation and customization of the chosen CRM solution, ensuring seamless integration with existing systems.
- Develop and implement CRM best practices, workflows, and processes to enhance customer interactions and relationship management.
- Business Data Analysis:
- Gather, analyze, and interpret complex data sets related to user behavior, market trends, and operational performance.
- Identify key performance indicators (KPIs) and establish metrics to measure the success of CRM initiatives and overall business performance.
- Generate insightful reports, dashboards, and visualizations to communicate findings and provide actionable recommendations to stakeholders.
- Continuously monitor data quality, integrity, and consistency, and take proactive steps to address any discrepancies.
- Stakeholder Collaboration:
- Collaborate closely with product managers, marketing teams, and developers to understand user requirements and translate them into CRM functionalities.
- Engage with external partners, vendors, and service providers to ensure seamless integration and alignment with Aconomy's objectives.
- Continuous Improvement:
- Stay up-to-date with industry trends, CRM technologies, and best practices to drive continuous improvement and innovation in CRM strategies and processes.
- Regularly assess the effectiveness of CRM initiatives and make data-driven recommendations for optimization.
Qualifications:
- Bachelor's degree in Business Administration, Computer Science, Data Science, or a related field; Master's degree preferred.
- Proven experience (X years) as a Business Analyst, CRM Specialist, or similar role in a technology-driven environment, preferably within the blockchain, fintech, or web3 space.
- In-depth knowledge of CRM systems and tools like Hubspot, ClickUp, Freshteam and Zoho, with a track record of successful implementation and customization.
- Proficiency in data analysis, using tools such as Excel, Python, R, or similar.
- Strong analytical mindset with the ability to extract actionable insights from complex datasets.
- Excellent communication skills, with the ability to convey technical information to both technical and non-technical stakeholders.
- Problem-solving orientation and a proactive approach to identifying and addressing challenges.
- Familiarity with blockchain technology and decentralized exchanges is a plus.